Email Marketing

Email Marketing – How To Turn Back The Hands Of Time

Before the era of mass merchandising and mass marketing, business owners had the opportunity to get to know customers personally.  They were able to greet every customer by name, communicate with each one as an individual, reward the best customers and provide great service to everyone.  Such service and attention breed customer loyalty. Technological innovation .. read more

Email Marketing – Simply Powerful Yet Complex

The key to successful Internet direct marketing and to establishing valuable customer relationships is to establish individual service-based communication with each and every prospect and customer. The best tool for establishing this type of communication is e-mail. There is no longer any need to guess how people are making purchasing decisions. More and more customers .. read more