Reaching a local audience has become a vital marketing strategy.\u00a0 Consumers are increasingly searching online for local business information.\u00a0 This locally focused traffic typically results in higher conversions and sales.<\/p>\n

Local search, and the tools associated with local online marketing, is an effective way to get qualified traffic to your site.\u00a0 Here are three tips to help you bring in local customers:<\/p>\n

1.\u00a0 Optimize your site for local search<\/strong>.\u00a0 You do this by developing a target keyword list based on the most popular search terms for your business.\u00a0 Then align your keywords with your geographic area.\u00a0 For example, “Las Vegas Plumber,” “NY Car Insurance Company,” or “Bay Area Estate Planning Attorney.”\u00a0 Include these keywords in your meta tags, title tag and the text on your site.<\/p>\n

2.\u00a0 List your business with Google maps<\/strong>. With applications for the iPhone and other mobile devices, as well as an automatic top spot on Google searches that specify locations, Google Maps<\/a> is the killer app of local online marketing. You should make sure your business is listed so that it will help attract customers. Once Google has verified your address with either a telephone call or postcard, your listing will appear. You can write your own descriptive text, offer coupons for potential customers to print out, and even adjust the indicating arrow in case, for instance, the entrance to your business is on a different street than its legal address.<\/p>\n

3.\u00a0 Incentivize customers to join your mailing list<\/strong>.\u00a0 Most people these days are aware that their email address is a valuable commodity, and they also fear spam.\u00a0 So simply asking customers or potential customers to opt in to your email marketing list may not be enough.\u00a0 However, providing an incentive can yield desirable results.\u00a0 For example, offering a chance to win a prize, receive exclusive coupons or advance notice of promotions will entice current and potential customers to join your mailing list.\u00a0 Once you have their information, make wise use of it.\u00a0 Follow up with good quality information they can use, either via a newsletter or an autoresponder series<\/a> and occasionally give them a call to action to purchase one of your products or services.<\/p>\n

By optimizing your site for local search traffic and creating content people want, you establish credibility which inspires trust and motivates your prospects to make that first contact to hire you or, to locate your store so they can visit your shop and buy from you or, get their credit card out to buy from your online store.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reaching a local audience has become a vital marketing strategy.\u00a0 Consumers are increasingly searching online for local business information.\u00a0 This locally focused traffic typically results in higher conversions and sales. Local search, and the tools associated with local online marketing, is an effective way to get qualified traffic to your site.\u00a0 Here are three tips […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[10,9,12,101,11],"class_list":["post-132","post","type-post","status-publish","format-standard","hentry","category-local-search","tag-google-maps","tag-local-online-marketing","tag-local-optimization","tag-local-search","tag-opt-in-email-marketing"],"_links":{"self":[{"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/posts\/132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":10,"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/posts\/132\/revisions"}],"predecessor-version":[{"id":309,"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/posts\/132\/revisions\/309"}],"wp:attachment":[{"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/media?parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/categories?post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/tags?post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}