If your business is to be successful, you must give people what they want.\u00a0 While many things can motivate people to buy, the most powerful motivators usually fall into one of the four categories below:<\/p>\n

1.\u00a0 Fear <\/strong><\/p>\n

Everyone is afraid of something.\u00a0 People fear getting old, taking risks, not being successful and not achieving their dreams, to name a few.\u00a0 This fear is the greatest motivator you can use to get people to act.<\/p>\n

To incorporate fear into your sales tactics, you need to tell the prospect about pain and loss.\u00a0 Prospects will continue in pain unless they accept your offer.\u00a0 Or, tell them what they may lose by delaying to act.<\/p>\n

It’s important to be sincere, specific and believable to make fear work in selling situations.\u00a0 For example, don’t just say, “Prices will go up soon.”\u00a0 Instead say, “On January 1, prices will go up to $39.95.\u201d<\/p>\n

2.\u00a0 Guilt <\/strong><\/p>\n

Guilt is a feeling of responsibility for wrongdoing.\u00a0 Pull the guilt trigger to make your prospects feel bad about failing to take action.\u00a0 This is particularly useful in fundraising programs.\u00a0 It can also be used to sell products.\u00a0 “Don’t hate yourself in missing this limited opportunity,” is a phrase that has sold millions of dollars of product.<\/p>\n

3.\u00a0 Greed<\/strong><\/p>\n

Who doesn’t want more?\u00a0 To some degree, everyone wants that great bargain.\u00a0 You can use your customer\u2019s greed to your advantage through sales, discounts and bonus coupons.\u00a0 And, the word FREE works wonders among high income and low income earners alike.<\/p>\n

4.\u00a0 Exclusivity <\/strong><\/p>\n

This is a powerful motivator because no one wants to feel left out.\u00a0 We all want to show off things that others can no longer find.\u00a0 Exclusivity can be created just by setting deadlines or triggered by using the word “imitation.”\u00a0 In essence, you tell the prospect: “Remember, if you act now, you’ll be joining the elite!”\u00a0 In a sense, you flatter the buyer… you kiss up to them by making them feel important.<\/p>\n

If your business needs a boost, now may be the time to test new appeals and motivations.\u00a0 Just remember, people are emotional.\u00a0 Appeal to human nature!<\/p>\n","protected":false},"excerpt":{"rendered":"

If your business is to be successful, you must give people what they want.\u00a0 While many things can motivate people to buy, the most powerful motivators usually fall into one of the four categories below: 1.\u00a0 Fear Everyone is afraid of something.\u00a0 People fear getting old, taking risks, not being successful and not achieving their […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[30,28,29,31],"class_list":["post-321","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-exclusivity","tag-fear","tag-greed","tag-guilt"],"_links":{"self":[{"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/posts\/321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/comments?post=321"}],"version-history":[{"count":6,"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/posts\/321\/revisions"}],"predecessor-version":[{"id":358,"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/posts\/321\/revisions\/358"}],"wp:attachment":[{"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/media?parent=321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/categories?post=321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/tags?post=321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}