Today’s consumers are no longer passive receivers of advertising messages.\u00a0 Rather, they are increasingly sophisticated and skeptical.\u00a0 They actively seek out information, opinions, products and services that interest them.\u00a0 The Internet is their vehicle for doing so.<\/p>\n

The web is trillions of the pages on a couple of hundred million websites, viewed by 1.2 5 billion people.\u00a0 These individuals are from every country and walk of life, and increasingly interact with the sites they visit.\u00a0 They link to, modify and comment upon what they see.\u00a0 Their interaction with the Web changes it every moment.\u00a0 This interactivity is probably the single most important benefit to your ability to attract prospects.<\/p>\n

You now have the power to effortlessly create new content and receive feedback almost immediately.\u00a0 This allows your current clients and prospects to experience your content the way they prefer, pass it around, and comment on it.\u00a0 In the process, you are able to shape their opinions about you and your business.<\/p>\n

A critical component of your success is embracing the power of the Internet and using it to enhance your overall marketing plan. Setting up a business blog, getting involved with social media and listing your business in local search directories are all ways to influence the customers you want to attract.<\/p>\n

If you\u2019re not involved in the online space, now is as good a time as any to get started. No more procrastination, no more fear, just take the plunge and discover a whole new way to attract and retain customers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Today’s consumers are no longer passive receivers of advertising messages.\u00a0 Rather, they are increasingly sophisticated and skeptical.\u00a0 They actively seek out information, opinions, products and services that interest them.\u00a0 The Internet is their vehicle for doing so. The web is trillions of the pages on a couple of hundred million websites, viewed by 1.2 5 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[44,101,42,43],"class_list":["post-352","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business-blog","tag-local-search","tag-online-marketing","tag-social-media"],"_links":{"self":[{"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/posts\/352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/comments?post=352"}],"version-history":[{"count":5,"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/posts\/352\/revisions"}],"predecessor-version":[{"id":394,"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/posts\/352\/revisions\/394"}],"wp:attachment":[{"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/media?parent=352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/categories?post=352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/themarketingjd.com\/wp-json\/wp\/v2\/tags?post=352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}