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Category: Marketing
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What Can You Learn From Dating Advice?
Well besides the obvious, what about how to kick your business into high growth mode and generate a multi-million dollar income?
If this tickles your curiosity bug, then you’re in luck. Eben Pagan, a marketing expert who got his start selling online dating advice to men, has just released a new free report that shares four powerful steps to build your brand and market your products and services. In the report, he reveals psychological marketing strategies he’s used to sale over $100,000,000 in trainings and programs to over one million people online in 10 different vertical markets.
Eben explains that the key to becoming a bonafide entrepreneur is to build a profitable business. This starts with how you market to potential customers. You know how well you are marketing based on the response you get. If you fail to get people to take the action of buying your product or service based on the impact of your marketing communications, then you’ll likely fail at the business you’re trying to build. In other words, without effective communication, your marketing is a bust, zero, big fat donut…you get the idea!
However, if your marketing communications work, your customers will associate your brand with the solution that they wanted. The key here is to find the “emotional hot button” of your prospective customer, then aligning all of your marketing, product design and branding strategy around that one element. In doing so, it’s important to make your product and message something that people can relate to emotionally.
In addition to these nuggets, the report comes with a couple of PDF exercise downloads, and a video from Eben walking you through the steps to identifying your own brand “hot buttons” and using the strategies to build your brand and your sales.
Access to these materials are free, so click here to download now and learn how to profitably brand and market your products and services.
Consumer reviews are one of the most important and ever popular trends around. Why? Because consumers are looking for the best, cheapest and/or most ethical goods and services on the market that meet their needs.
According to the latest twice-yearly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries, personal recommendations and consumer opinions online are generally the most trusted forms of advertising. Seventy-two percent of US Internet consumers trust consumer opinions posted online.
Surprising? Not hardly. Consumers want trusted advice and recommendations. They want to feel in control, make informed decisions and avoid mistakes when making a purchase. This is particularly important given the wide range of choices for just about anything in the marketplace.
As a small business, this means that you must adapt to the new powerful peer-to-peer arena if you expect consumers to buy from you instead of your competitors.
There are 1.6 billion consumers online and the majority are skilled bargain seekers, avid online networkers and opinionated reviewers and advisers. Their ability to share online has become easier than ever before.
Google’s new Rich Snippets program allows the search engine to now display a product rating review count and actual review text in Google search results. And the ease of producing video with technologies such as the Flip camera and Apple’s new iPhone 3GS, that provide direct upload capability to YouTube, make video reviews a popular medium.
As a business owner, you would do well to join the conversation, especially when you are the topic of discussion. This can include posting apologies and solutions, preferably next to reviews from unhappy customers. You can also refute any unwarranted claims that you feel (or can prove) are unfair or inaccurate.
The benefits?
Participating in the online conversation lets you know how consumers feel about your products and services. Favorable reviews are an obvious endorsement for your business and can bring new customers. Negative reviews provide you an opportunity to respond publicly and fix any issues internally to improve the perception of your business.
Changes in behavior and technology require a more transparent marketplace. To keep pace with consumer trends and expectations, it is important to:
- Track consumer reviews of your goods and/or services.
- Actively respond to negative reviews.
- Promote positive reviews.
If you do not currently have a system or processes in place to “join the conversation,” contact us now and we’ll help you get underway.
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Online Marketing – Your Call To Action
Today’s consumers are no longer passive receivers of advertising messages. Rather, they are increasingly sophisticated and skeptical. They actively seek out information, opinions, products and services that interest them. The Internet is their vehicle for doing so.
The web is trillions of the pages on a couple of hundred million websites, viewed by 1.2 5 billion people. These individuals are from every country and walk of life, and increasingly interact with the sites they visit. They link to, modify and comment upon what they see. Their interaction with the Web changes it every moment. This interactivity is probably the single most important benefit to your ability to attract prospects.
You now have the power to effortlessly create new content and receive feedback almost immediately. This allows your current clients and prospects to experience your content the way they prefer, pass it around, and comment on it. In the process, you are able to shape their opinions about you and your business.
A critical component of your success is embracing the power of the Internet and using it to enhance your overall marketing plan. Setting up a business blog, getting involved with social media and listing your business in local search directories are all ways to influence the customers you want to attract.
If you’re not involved in the online space, now is as good a time as any to get started. No more procrastination, no more fear, just take the plunge and discover a whole new way to attract and retain customers.
If your business is to be successful, you must give people what they want. While many things can motivate people to buy, the most powerful motivators usually fall into one of the four categories below:
1. Fear
Everyone is afraid of something. People fear getting old, taking risks, not being successful and not achieving their dreams, to name a few. This fear is the greatest motivator you can use to get people to act.
To incorporate fear into your sales tactics, you need to tell the prospect about pain and loss. Prospects will continue in pain unless they accept your offer. Or, tell them what they may lose by delaying to act.
It’s important to be sincere, specific and believable to make fear work in selling situations. For example, don’t just say, “Prices will go up soon.” Instead say, “On January 1, prices will go up to $39.95.”
2. Guilt
Guilt is a feeling of responsibility for wrongdoing. Pull the guilt trigger to make your prospects feel bad about failing to take action. This is particularly useful in fundraising programs. It can also be used to sell products. “Don’t hate yourself in missing this limited opportunity,” is a phrase that has sold millions of dollars of product.
3. Greed
Who doesn’t want more? To some degree, everyone wants that great bargain. You can use your customer’s greed to your advantage through sales, discounts and bonus coupons. And, the word FREE works wonders among high income and low income earners alike.
4. Exclusivity
This is a powerful motivator because no one wants to feel left out. We all want to show off things that others can no longer find. Exclusivity can be created just by setting deadlines or triggered by using the word “imitation.” In essence, you tell the prospect: “Remember, if you act now, you’ll be joining the elite!” In a sense, you flatter the buyer… you kiss up to them by making them feel important.
If your business needs a boost, now may be the time to test new appeals and motivations. Just remember, people are emotional. Appeal to human nature!