Today’s consumers are no longer passive receivers of advertising messages. Rather, they are increasingly sophisticated and skeptical. They actively seek out information, opinions, products and services that interest them. The Internet is their vehicle for doing so.
The web is trillions of the pages on a couple of hundred million websites, viewed by 1.2 5 billion people. These individuals are from every country and walk of life, and increasingly interact with the sites they visit. They link to, modify and comment upon what they see. Their interaction with the Web changes it every moment. This interactivity is probably the single most important benefit to your ability to attract prospects.
You now have the power to effortlessly create new content and receive feedback almost immediately. This allows your current clients and prospects to experience your content the way they prefer, pass it around, and comment on it. In the process, you are able to shape their opinions about you and your business.
A critical component of your success is embracing the power of the Internet and using it to enhance your overall marketing plan. Setting up a business blog, getting involved with social media and listing your business in local search directories are all ways to influence the customers you want to attract.
If you’re not involved in the online space, now is as good a time as any to get started. No more procrastination, no more fear, just take the plunge and discover a whole new way to attract and retain customers.