Category: Email Marketing

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Email Marketing

Engaging Your Customers With E-Mail Marketing

To succeed in marketing your products or services online, you must engage your customers.  Otherwise, a potential customer will show up at your website, click around for a few minutes and then disappear.  And you will probably never hear from them again.

visitor-engagementIf you engage your customers on their first visit, you have an opportunity to get their permission to contact them again.  In the information economy, information is both the ultimate commodity and the ultimate asset.  Whoever has access to the best and most accurate information has the strongest competitive advantage.  The most valuable information is that about your customers.

Knowing your customers — what they like, what they want, what they do — allows you to offer them products and services best suited to meet their needs.  You can deliver highly personalized service that will enable you to realize the maximum value from the relationships you establish with each and every one of your customers.

So how do you get the information you need?  You can accomplish this goal with a direct response e-mail marketing system.  This system allows you to service your customers in ways never before possible.  You can stay in touch with them on a regular basis, inform and entertain them, and encourage and listen to their feedback.  In short, you can develop a relationship with them.

When launching a direct response e-mail marketing system, it’s important to define your goals.  Once you determine your goals, you want to create message plans that allow you to deliver a sequenced stream of communication to each customer, consistent with your goals.  Over time, you will build long-term relationships and loyalty.

To learn more about how you can implement a direct response e-mail marketing system into your business, download our free marketing report.

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Email Marketing

Email Marketing – How To Turn Back The Hands Of Time

Before the era of mass merchandising and mass marketing, business owners had the opportunity to get to know customers personally.  They were able to greet every customer by name, communicate with each one as an individual, reward the best customers and provide great service to everyone.  Such service and attention breed customer loyalty.

email-marketing-guyTechnological innovation and a change in retail, however, no longer makes it possible to provide the same “personal touch” that was the foundation of American business.  The days of having a personal relationship with the neighborhood grocer is a thing of the past.  But, thanks to e-mail, you can recapture the ability to communicate and maintain ongoing dialogues with customers the way businesses did many years ago.

E-mail allows you to get to know each of your prospects and customers individually and give them all personalized attention and service in a timely manner.  You’ll be able to offer them a nearly limitless selection of products and services and still set aside the best deals for your VIP customers.

When you engage your customers through e-mail marketing, they listen and interact with you.  They care about what your company can offer them.  They spend more time with you and give you a greater share of their attention.  This translates into a greater share of their wallet and increased long-term value.

With all the noise and marketing distractions in the marketplace, customers are looking for a “service relationship” versus a “marketing relationship.”  They want the neighborhood store treatment at their beckoning call.  And if you don’t take advantage of the opportunity e-mail marketing provides, you miss out on the ability to develop loyal and lasting relationships with customers who are more than willing to tell a friend.

To learn more about how to integrate email marketing into your marketing strategy, contact us to get a personalized consultation today.

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Email Marketing

Email Marketing – Simply Powerful Yet Complex

The key to successful Internet direct marketing and to establishing valuable customer relationships is to establish individual service-based communication with each and every prospect and customer. The best tool for establishing this type of communication is e-mail.

There is no longer any need to guess how people are making purchasing decisions. More and more customers use the Internet for research before making their final decision to buy goods and services. And as the world of e-commerce rapidly matures, you must shift your focus from acquiring new customers to retaining them if you want to survive.

How? By engaging customers in a dialogue and by building lasting, service oriented relationships. E-mail marketing is the most effective means to that end.

Whether you’re sending special offers or promotions, publishing an industry newsletter or sending a purchase confirmation, e-mail marketing can do the job. E-mail is the strategic marketing tool that you can use to establish profitable relationships based on ongoing communication with your prospects and customers.