To succeed in marketing your products or services online, you must engage your customers. Otherwise, a potential customer will show up at your website, click around for a few minutes and then disappear. And you will probably never hear from them again.
If you engage your customers on their first visit, you have an opportunity to get their permission to contact them again. In the information economy, information is both the ultimate commodity and the ultimate asset. Whoever has access to the best and most accurate information has the strongest competitive advantage. The most valuable information is that about your customers.
Knowing your customers — what they like, what they want, what they do — allows you to offer them products and services best suited to meet their needs. You can deliver highly personalized service that will enable you to realize the maximum value from the relationships you establish with each and every one of your customers.
So how do you get the information you need? You can accomplish this goal with a direct response e-mail marketing system. This system allows you to service your customers in ways never before possible. You can stay in touch with them on a regular basis, inform and entertain them, and encourage and listen to their feedback. In short, you can develop a relationship with them.
When launching a direct response e-mail marketing system, it’s important to define your goals. Once you determine your goals, you want to create message plans that allow you to deliver a sequenced stream of communication to each customer, consistent with your goals. Over time, you will build long-term relationships and loyalty.
To learn more about how you can implement a direct response e-mail marketing system into your business, download our free marketing report.